The Fitness Content Creator Collaboration Day was a resounding success, bringing together 16 notable influencers from various fitness disciplines. The event showcased the diverse talents of runners, obstacle course racers, cyclists, duathletes, and triathletes, all united by their passion for fitness and inspiring content creation.
These influencers were selected from a highly competitive pool of nearly 50 applicants, chosen for their athletic accomplishments, inspirational running and fitness content, and demonstrated leadership within their respective sports. Collectively, the sixteen influencers represent many major running and multisport groups and have had numerous collaborations with fitness brands and sporting events.
Ma. Ana Theresa L. Cruzate, the official race ambassador of Battle of the South, expressed the challenge of selecting her co-participants.
“It was incredibly challenging to choose from such a talented group of applicants. The selected influencers stood out for their dedication to fitness and their unique ability to create content that not only showcases their skills but also inspires others to pursue a healthy lifestyle,” she said.
Ameer Sanchez Ahid, an adaptive athlete, person with disability / para-athlete, obstacle course racer, and an aspiring content creator, shared his excitement about the event.
“I thoroughly enjoyed the program. It was a fantastic opportunity to meet prominent content creators I’ve admired online, share expertise with one another, and most importantly, bond through content creation for the Battle of the South,” he said.
The 16 influencers helping usher in the local ‘Running Era’
The day’s activities were for Battle of the South, an upcoming fun run organized by Podium Sports on September 7, which will feature 1K, 3k, 5K, and 10K distances. Runners can compete as individuals in all distances, and as part of a team in the 5K or 10K.
The day’s activities included unboxing the official race kit, creating promotional videos and reels, photo-ops, team-building exercises, and a short run at The Levels in Filinvest City, where the fun run will kick-off from.
The full list of influencers in attendance included:
- Abet Bustamante Mariñas (RunVali)
- Ameer Sanchez Ahid (Hungry Koalified Bears, POSF)
- Alyssa Antes (Adidas Runners Manila)
- Ann Laurina-Abanador
- Cris Agustin (Team Micrett)
- Davidjhon Role Gusi (Spartan Ravens)
- Jam Umali
- Jennifer Padallan (AFP Tri Team, POSF – Army OCR, Takbong Kabitenyo)
- Jenn Nidoy Isibido (Chillax Runners)
- Jessica Lina (We Ken Run)
- Jokho
- Jhune Ligtas
- Maria Lourdes Pastolero Baldonado
- Ma. Ana Theresa L. Cruzate
- Nathalie Gaile (#5AMGANG, United Paddlers Club PH, Jump Las Pinas)
- Ron Moreno
The event was primarily hosted at Azumi Boutique Hotel and concluded with a run at The Levels, Filinvest City. The participants enjoyed athlete-friendly meals provided by Tipsy Pig Gastropub, located near the event grounds, which offers amenities such as parking spaces for bicyclists and post-workout showers.
Community leaders Chesly Banawa (Soar), Ramoncito Casintahan Salasiban (RIOT), Eloisa Garay Godawen (Toros of the South), and Krishna Palacol (Team Alab) facilitated the event.
Chesly Banawa commented on the impact of the influencers: “These content creators represent the future of the Running Era in the Philippines. Through their athletic achievements and compelling content, they inspire more Filipinos to take up running and, more importantly, to stick with the sport for the long-term benefits to their health and well-being.”
The Fitness Content Creator Collaboration Day was a celebration of fitness, creativity, and community, setting the stage for the upcoming Battle of the South event.
To sign up for Battle of the South, please visit: https://bit.ly/BattleOfTheSouth2
To sign up for future events for content creators, please register your interest here: https://bit.ly/ContentCreatorEvents
